When was the last time you updated your website? How frequently do you check the analytics to know who is visiting? If you are not doing this, you are missing out on a massive opportunity to convert website visitors to loyal customers.
Launching your firm’s website is one thing, but getting traffic that translates to sales or leads is another. This is why your law firm web design needs a blended team that has both technical and marketing skills.
In this article, we shall have a look at the top 5 web design elements that you need to promote conversion.
A Simple and Purposeful User Interface (UI)
Your website’s user interface design can either make or break your marketing efforts. For example, if you have invested in strategies like SEO and PPC, the quality of the destination page will determine their success.
The more information visitors have to read before understanding your services and expected action, the longer it will take for them to make a decision. Cut down the number of words and options that users have to navigate on the interface.
You can do this by designing a minimalistic law firm website with generous white spaces, simple fonts, and concise words. This reduces distractions and prompts the user to take an action.
Live Customer Chat and Support
Approximately one-third of conversational commerce customers chat with live support representatives to gauge the credibility of a business. Live chat tools have become popular as brands recognize the role it plays in keeping leads engaged on a website.
While incorporating a chat feature, ensure that it rests quietly on one side, but still conspicuous enough to catch the attention of a visitor. Real-time engagement provides a chance to answer customer queries, solve support issues, and convert leads to customers. It is also an opportunity to extend branding efforts through customized chat widgets.
Search Engine Optimized (SEO) Content
One of the popular methods of growing organic traffic is SEO. Using content and keywords that your prospective customers are searching on the internet will bring them right to your website. This is the power of optimized content.
Besides this, achieving a high search engine ranking that translates to conversions requires fast loading speeds, relevant content, and a responsive website across all devices.
Statistics show that on average, conversion rates fall by 4.42% with each additional second of loading speed. In addition, the number of people who use mobile phones and alternate devices to browse the internet is on an all-time high. Responsive websites ensure that every user, regardless of the device, has the same experience.
Clear Call-to-action (CTA)
A CTA is the final process of the conversion process. It leads the customer to a page where they might book an appointment, complete an order, learn more about a product, and so on. For maximum conversion, your CTA must do the following:
- Stand out in a contrasting font color or button container
- Have plentiful white space around
- Contain content that is relevant to the destination page to avoid misleading customers
Relevant and Emotionally-Driven Graphics
Images appeal to both the customer’s visuals and emotions. Besides creating beautiful spaces, graphics should also be relevant to the products or services of a business. This helps website visitors make a fast relation of the image to a brand before making a purchase decision.
You can also use images to appeal to customer’s emotions, facilitating action on the website. When choosing website graphics, avoid stock images that display overly expressive emotions because they seem unrealistic. Instead, go for genuine images- preferably ones including your premises or employees interacting with other customers.