Hotel chains in China lead the industry to progress in an innovative way. They want to implement a vision of a hotel not as a stay for visitors, but as a space they can work at, rest, entertain themselves in, etc. Chinese hotels are famous for always trying out new concepts and new services, starting with design and finishing with the way workers talk to you. So, for those hotels in the states or around the world who are looking for a change up to how they look and how their employees act, they may want to take a look at how these hotels are doing this and see how that can translate onto their buildings. If they are focused initially on design for appearance and comfort, then they may want to check out some Modern.Place projects as well as similar other hotel construction projects that have different designs that can help them decide on which way to go.

This time, they say that hotels aren’t just accommodation anymore, they have expanded to being complexes for many different purposes. However, in people’s minds, a hotel is still only a place to stay a night or two, no matter whether they use those special facilities or not.

The Key to Progress

The key is to adapt to the modern mindset of the people who are becoming the main consumers – people born in the 90s. Most hotels still operate according to the standards of the 70s 30-year-olds, according to the chairman of the BTG Homeinns Hotels Group and one of the speakers at TravelDaily China Hotel Marketing Conference, David Sun. He says the industry is getting younger and their innovative ideas should be implemented more to satisfy their needs.

Talking about innovating ideas, those dealing in the hotel business can highlight their creativity by experimenting with different designs. For example, hotels built by modular construction companies like BMarko Structures can be more eye-catching and can entice guests with stunning designs that mimic traditional construction methods. Moreover, when a high-quality hotel is needed on time for the right price, one should go modular as prefabricated hotels can be a great alternative to traditional construction.

Besides the design, hotels should also provide working and co-working space for those who seek office, rooms and suits for those who seek tranquil sleep, places of entertainment for those who seek it, etc. All these ideas can be explained in two words: evolution and expansion. These two processes are a major goal for Chinese hotels, and hopefully, for hotels around the world.

The most important thing in any industry that provides certain services to people is to have their clients satisfied. For that, hotels may need to bond with those who rest, work, or live there better, which can also be done by experimentation.

Future Expansion Plan

BTG Homeinns Hotels Group, with David Sun in charge, plans to expand and open about 400 more facilities and hotel complexes of a new standard in the following 3 to 4 years. They also want most of those facilities to fall into the mid-scale segment. Moreover, the group plans to get to about 30-40% of mid-scale complexes in their portfolio.

Yunik Hotels

Besides, they plan to build the so-called Yunik hotels. These are facilities about an hour from a big city, mostly specialized on leisure for people under 30. There won’t be any classic lobby, but there will be coffee bars, bars, playrooms, etc. These Yunik hotels will be equipped with the latest technologies, including virtual reality, augmented reality, smart home appliances, and so on. As of now, the group plans to open a couple of such hotels, moving to 60-80 in the nearest future.